W Hotels Worldwide Turns Up The Heat With Debut In The United Arab Emirates

Iconic Lifestyle Brand Makes Desert Debut with W Dubai – Al Habtoor City

NEW YORK –  2016 – W Hotels Worldwide today announced the debut of W Dubai – Al Habtoor City, the brand’s first hotel in the Emirate.  Owned by the Al Habtoor Group, the design-led lifestyle brand is set to shake up the destination with its rooftop W Lounge, pulsating WET® pool deck and innovative fashion and music happenings. The opening marks the W brand’s second outpost in the Middle East, following the debut of W Doha in 2009.

“From the emerging fashion scene to its contemporary arts district, Dubai has firmly made its mark on the global stage, with W Dubai set to quickly become the epicenter of it all,” said Anthony Ingham, Global Brand Leader, W Hotels Worldwide. “An electrifying destination full of hidden, underground treasures, W Dubai will provide worldly jetsetters with insider access too what’s new and next in the Emirate.”

A Magnetic Desert Mirage 

Set within the ambitious Al Habtoor City project, the Emirate’s first fully-integrated urban resort, W Dubai – Al Habtoor City rises 33 stories above the vibrant Sheikh Zayed Road, overlooking the newly built Dubai Water Canal with views of dramatic sunsets over the Arabian Gulf. Upon arrival, guests are whisked up 30 floors to the W Lounge (the W brand’s reinterpretation of the staid hotel lobby) where a jaw-dropping, panoramic view of the shimmering city awaits.

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