LVMH signs new partnership with Bocconi University
The LVMH Group and Bocconi University in Milan have signed a five-year partnership
LVMH
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The LVMH Group and Bocconi University in Milan have signed a five-year partnership, creating the LVMH Associate Professorship in Fashion and Luxury Management. The partnership was announced during the 2016 LVMH Days, a series of events to engage with students at the university.
Bocconi University is one of the world’ leading schools in economics, finance, management, public administration and law, considered as Italy’s top university. Bocconi has collaborated with LVMH since 2010 through the Group’s involvement in an MBA Track in Luxury Business Management.
The two partners have taken their collaboration a step further with the creation of the LVMH Associate Professorship in Fashion and Luxury Management, directed by Associate Professor of Management Emanuela Prandelli. Teaching and research will include a focus on new digital challenges facing the luxury industry. In her inaugural remarks on March 16, Professor Prandelli noted: “The challenge in luxury is to strike the right balance between distance and close proximity to users, raising complex issues on how to best leverage digital technologies.
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