Hilton Worldwide Set To Welcome First Curio in Paris

Historic Astor Hotel to Join Curio – A Collection by Hilton: Hilton Worldwide Welcomes First Curio in Paris 
(press release Hilton Worldwide)

April 14, 2015

PARIS, and McLEAN, Va. - Hilton Worldwide has reached an agreement to rebrand Paris' Astor Hotel Saint-Honoré under Curio - A Collection byHilton. The hotel, owned by Maranatha Group, will undergo a substantial refurbishment prior to welcoming its first guests under the Curio brand in 2016 and will open under a franchise between Maranatha and Hilton Worldwide.

Patrick Fitzgibbon, senior vice president, development, Europe & Africa, Hilton Worldwide said, "Having announced our first two hotels in Europe earlier this month, Curio is gaining momentum with an exceptional addition in the heart of Paris' international fashion district. Independently owned and operated, the Astor Hotel will gain superior customer reach by joining Hilton Worldwide's growing international portfolio, which includes more than 4,300 hotels worldwide."

Today's agreement marks an historic occasion for Hilton Worldwide as Astor Hotel Saint-Honoré was built in 1907 by Lord John Jacob Astor. Lord Astor was also responsible for the development of the Astoria Hotel, which, adjoining the Waldorf Hotel went on to become one of Hilton Worldwide's most iconic properties - the original Waldorf Astoria New York.

Mr. Olivier Carvin, CEO, Maranatha, said, "We're embarking on an exciting renovation programme which will preserve and restore this important Parisian landmark for future generations under Curio - A Collection by Hilton. Hilton Worldwide's unparalleled distribution capabilities and customer base will allow us to maintain the hotel's unique charm whilst benefiting from global distribution. Joining Curio is exactly what we want for our company -allowing us to find the right partner in order to preserve the soul of our hotels."

Complete release here